The client is one of the most reputed and among the largest conglomerates in India. The salt-to-software giant employs about 1 million across the world. It is one of the largest India-based MNCs with a presence in over 13 countries employing thousands in those countries. It is well known for its business practices, social development activities, and employee-friendly initiatives.
The group wanted to launch a program to help women build a second career post a break due to family reasons. The objective was to attract talented women to the workforce at the group, by offering attractive career options with a structured and focused program. Opportunities were identified in Finance, Management, Legal, and Engineering/Technology areas and the program was tested in Mumbai, Navi Mumbai, and Pune cities in India.
Target audience – women professionals with 4+ years of experience residing in Mumbai/Navi Mumbai/Pune, who had opted for a sabbatical from their career, due to personal reasons, and now wanted to get back to work. Press ads and billboards were used with the objective of generating the desired response from the women. FAQs on the website, the autoresponder, SMS, or the e-booklet – for SCIP were carefully thought through to ensure consistency and lend a warm, friendly, and conversational tone that complimented the mass media effort.
The activity was for a duration of 3 weeks. Post which TMI analyzed the data and helped the client identify the right candidates to recruit, train, and employ.
Value to the client
The client could effectively test their idea, identify the right talent, and build a blueprint for future activity in this space.