Branch Sales Manager-HDFC BANK

  • Permanent
  • PanIndia
  • 2 weeks ago

Job Information

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    No. of Openings 100 opening
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    Required Skills : sales
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    Job Experience : 1 - 8 years
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    Job Qualifications Bachelor's Degree

Job Description

Job Role : Branch Sales Manager –IC role Individual contributor

Age:- min 40 to max 42 years

Job Purpose

  • To facilitate acquisition of new current account customers in the branch
  • Ensure Activation and value build-up in newly acquired current account customer portfolio / value enhancement from portfolio of customers assigned.
  • Higher customer wallet share of float and focus on cross-sell of business need products & personal banking and investment products to portfolio customers.

Job Responsibilities(JR)


Acquisition and Value Build Up

  • Achievement of new acquisition value and number plan for retail current accounts for the branch. (responsibility on new acquisition plans/product mix etc. will be basis the acquisition model )
  • Ensure overall value enhancement from the portfolio of customers handled.

Portfolio Management

  • Responsible for monitoring the portfolio health of portfolio retail current accounts in the branch, with respect to on-boarding, activation, value build-up & AQB maintenance
  • Understanding the customer business and prepare customer profile
  • Maintain continuous customer engagement through customer visits / contacts and proactive resolution of customer issues / queries.
  • Proactively monitoring balances and controlling attrition.

Product and Market Penetration

  • Focusing on ‘Profile-based selling’ approach, for cross - sell of value added products/services
  • acquisition of new to bank liability customer– through referral of portfolio customers.- Market Penetration
  • Support catchment profiling for the branch for CA potential with the help of branch / sales team
  • Regular conduct activities in catchment area for lead generation for current accounts , have joint activities with other Asset departments for lead generation.
  • Monitoring of sourcing of current account by Sales Team or Sales officer linked to the branch
  • Increase SB , FD , RD , digital etc penetration to current accounts

Customer Engagement

  • Action on central triggers / initiatives on value build up, cross sell and portfolio monitoring as per Branch Sales Process

Product Customisation

  • Work in close consultation with the central product team to modify the product features / parameters to ensure right product fitment for portfolio customers (Product Customization).
  • Provide regular inputs to the product team on competition benchmarking, opportunities and segmentation, product features and quality of portfolio acquired.
  • Customise current accounts to suit the requirement of the client and offer proper payment / collection solutions


  • Ensure forms are filled properly and processes within TAT


  • Btech/BE