Key Accountabilities:

· Formulate business plans for state/ assigned area for managing top line growth

· Super Stockist & Distributor Appointment and Effective Management

· Create processes that support the distributors in realizing their interests (ROI/ Claim Settlement)

· Manage & Guide the team to deliver desired results

· Sales Planning

o Width – Beat Plans, New Merchant Opening, Sub-Dealer Appointment / Milk Run Routes

o Depth – Top Merchant Management, Loyalty Programs, QPDS

· Set up effective review systems for CSO’s , Senior CSO’s and TSI’s

· Market Execution: Implementation of Schemes & Trade Marketing plans in the geography assigned

· Manage Urban, Semi-Urban & Rural Markets

· Report Competition Activities across categories and State performance to Sales Manager on monthly basis

Area Sales Manager (ASM)